Mosseri says that Instagram’s two main jobs are to help you connect with friends and to help you explore interests “usually through shortform video.” He says that those two jobs are “symbiotic” because you might send a video that you like to a friend who might also like it.

As TikTok continues to test the waters with longer videos, Instagram Head Adam Mosseri has said the Meta-owned social network will continue to focus on short-form content. In an Instagram Reel, Mosseri said that long-form content would move the platform away from its two key focus areas,

The question of whether Instagram would prioritize long-form content has been a hot topic for a while. Now, Adam Mosseri, the head of Instagram, has put those discussions to rest. He’s made it clear that Instagram will continue to place its focus on short videos rather than shifting gears towards longer content.