The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

The firm noted that more than half of respondents use generative AI for research, and 47 percent use it for product recommendations.

Ten years after Amazon launched Prime Day in 2015, this year's version of the online shopping and discount extravaganza is unlike any other in the company's history.