In honor of the milestone year, Macy's announced it will have 100 inflatable elements in the parade—including favorite ...

There’s a capsule collection to go along with it too.

At Macy’s Balloonfest, new balloons are test flown by a skilled Macy’s flight team during outdoor trials to gain experience ...

Macy’s is kicking off a 100-day countdown to the 100th Macy’s Thanksgiving Day Parade ®, a once-in-a-century milestone that has inspired timeless traditions, sparked imaginations and created ...

Spectators lined the streets of New York as high-flying balloons usher in the holiday season at the Macy's Thanksgiving Day ...

The holiday season kicked off Thursday when the massive helium balloons started floating through New York on Thanksgiving Day ...

Buzz Lightyear, Pikachu, and other iconic characters were inflated on Wednesday (November 26), ahead of the 99th annual ...

In the middle of August, Macy’s hosted a dinner for social media stars in advance of the 100th Thanksgiving Day Parade.