Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers expressed disappointment online, others embraced the change. Donalds, a Republican gubernatorial candidate in Florida, previously worked at Cracker Barrel.

Cracker Barrel has replaced its iconic logo with a more minimalist look, and the move was swiftly met with backlash from right-wing customers.

"Our values haven't changed, the heart and soul of Cracker Barrel haven't changed," the restaurant chain told Newsweek.