Disney's push into sports streaming with new ESPN service and app is expected to drive growth and profitability, reinforced by positive analyst outlook.

ESPN Unlimited is a new and particularly comprehensive sports streaming subscription from ESPN. For context, the more limited plan previously known as ESPN+ has become ESPN Select and continues to cost $11.99/month. Subscribers to the existing Disney+ bundle with ESPN+ will see this change reflected going forward.

The sports network's first on-demand streaming platform is available with Disney+ and Hulu starting at only $29.99 per month.

Disney Inc. (NYSE: DIS) shares rose more than 2% to $118.97 after the company officially launched its flagship ESPN streaming app, marking a major step into direct-to-consumer sports.

ESPN boss Jimmy Pitaro talks about balancing streaming vs. cable, the rise of sports betting, and diversity in the Trump 2.0 era.

Disney's profit and revenue climbed in its fiscal third quarter based on the strength of the entertainment company's streaming service and domestic theme parks.

The special edition of "SportsCenter" was made possible by Eisen's return to ESPN in 2025. As a part of the ESPN app's move into the direct-to-consumer model, he will host "The Rich Eisen Show" beginning Sept. 2 on Disney and ESPN platforms.

Tom Rogers, Former NBC Cable President and Newsweek Editor-at-Large, joins 'Closing Bell Overtime' with reaction to Disney's latest push into sports streaming with the ESPN app.