Google is set to launch the Pixel 10 and Pixel 10 Pro smartphones this week. It's a chance to build on the success of the Pixel 9 family and shape the smartphone future.

At the recent Made by Google event, the company did more than just unveil its latest Pixel phones. We not only met the new Google Pixel 10, Pixel 10 Pro,

Google’s latest Pixel 10 phones, which were just announced today, don’t come with many external physical changes. The most tangible hardware addition across the lineup, in fact, is completely invisible: a set of magnets beneath the phones’ back panels.

However, I grilled Samsung for coasting with the Galaxy S25 series. And if I were being fair, I’d have to do the same with Google — but I won’t. Both companies have a similar sales pitch: software is the reason you’ll want to upgrade. But while Samsung let me down with Galaxy AI, Google’s done the opposite with Gemini.

Google just launched four ultra-high-end Pixel phones, and you're going to want to protect them. Here's the best Pixel 10 cases.

Google has confirmed that it will reduce the Pixel 10 line's battery life and charging speed over time to 'stabilize' battery performance.

The AOD upgrade on the Pixel 10 should pair nicely with Android 16’s Live Updates. The latter displays real-time info from food delivery and ride-hailing apps on the lock screen and notification shade, making it easier to track your orders and rides at a glance. When tapped, a slick transition should take users from the AOD to the lock screen.

The Pixel's distinctive visual identity has made it instantly recognisable, which is bound to benefit Google in the long term.

Google unveils the Pixel 10 series, Pixel Watch 4, and Pixel Buds 2a – featuring upgraded cameras, larger batteries, vibrant new colors, and AI-powered features. Available from $799.

The Galaxy S25 Ultra was the best Android could muster in early 2025, but now the Pixel 10 Pro has arrived. But which device should you buy?