In 2023, NewJeans became the fastest K-pop act to reach one billion streams on Spotify, and entered the Billboard Hot 100 five times the same year with the singles “Super Shy”, “OMG”, “ETA”, “Ditto”, ...
In contrast, Weverse, a social media and e-commerce platform owned by South Korean company HYBE, changes up the typical social media dynamic by generating direct revenue from the fandom it ...