Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Seabourn is updating its loyalty program starting October 20, offering faster access to benefits, new member level thresholds, upgraded Wi-Fi and laundry perks and changes to the cruise award ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

ATLANTA — RaceWay tapped PAR Technology Corp. as its technology partner for the launch of its first customer loyalty program, ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

With the launch of Club JSX, travelers can earn rewards while flying in comfort on JSX's public charter flights.

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...