The change marks the end of a partnership that began in 1996, with the network joining CNBC and other channels under the new VERSANT umbrella.

Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.

MSNBC originally got its name from a joint venture between Microsoft—which operated MSN—and NBC, retaining the moniker even after NBC parted ways with Microsoft. Now that neither Microsoft nor NBC will be involved,