And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.

MSNBC announced a new name for the network on Monday after being thrown out of the NBCUniversal club and forced to drop both the NBC and the peacock logo from their branding. The network’s new name will be MS NOW.

On Monday, Aug. 18, the cable news channel revealed it has rebranded amid its exit from NBCUniversal. MSNBC will now be called My Source for News, Opinion and the World, or MS NOW.

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The political news network will drop the peacock logo and rebrand as My Source News Opinion World,

So long, MSNBC, hello MS NOW. In what is the clearest indication of a separation between NBCUniversal and the soon-to-be-spun-off cable networks empire forming Versant, cable news network MSNBC will be dropping the NBC in its name and will be rebranded to My Source News Opinion World or MS NOW.

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)

MSNBC will be getting a new name by the end of this year. The left-leaning news and progressive opinion cable network will change its name to My Source News Opinion World, or MS NOW, as part of a corporate spinoff from Comcast,