The partnership space for the NCAA has long been dominated by Nike, Adidas and Under Armour, but British sportswear brand ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched ...

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

Nike Inc.’s sneakers are front and center at Foot Locker Inc. stores once again as the long-time partners rebuild a ...

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

Tennessee is switching back to Adidas as its athletics apparel provider. UT and Adidas previously partnered from 1995 through 2015.

The Tennessee Volunteers atheltics program made headlines this week when it was announced they'd be returning to Adidas to record-breaking numbers. Josh Heupel commented on the switch this week.

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.

From a valuation perspective, NIKE trades at a forward price-to-sales (P/S) multiple of 2.02X, which is above its 5-year median of 5.63X. adidas is trading at 1.49X, below its 5-year median of 2.82X.

advertisement 06-14-2024 DESIGN Nike, Adidas, and Reebok are all elbowing each other to become the shoe brand of the WNBA Women’s basketball is the new brand battleground for sneakers.