In our LG B4 review, we praised its great picture quality, which although not the brightest still delivered strong contrast and deep black levels, alongside rich, accurate colors. It's also a good choice for gamers, with four HDMI 2.1 ports that support Dolby Vision gaming, 4K 120Hz, VRR and more. The B4 demonstrates great value for a 2024 OLED.

I've been testing and reviewing TVs for well over a decade, and believe it or not, I still get giddy whenever I get to spend time with an OLED TV. If you've been eyeing an 4K OLED for a while, Prime Day is the perfect time to take the plunge. There are some seriously sensational deals on some of the best OLED TVs you can buy right now.

Starting with the latter, I hate to say it, but thus far I have spotted only two truly great OLED TV deals on day one of the event. By good, I mean a deal that brings a sizeable discount to a set we have reviewed and recommended.