Proper No. 12 Irish Whiskey is no longer associated with Conor McGregor, as the company dropped him after he was found liable ...

Conor McGregor will no longer be the face of the popular Irish whiskey brand that he helped create. Proper No. Twelve dropped McGregor after he was found liable in a sexual assault case.

The decision, made by the whiskey brand owner, Proximo Spirits, comes just days after the fighter was found liable in an ...

Proximo Spirits, the parent company of Proper 12, announced that they will no longer use Ultimate Fighting Championship (UFC) ...

Conor McGregor faces backlash as Proper No. 12 drops his name and retailers remove his products after a sexual assault ruling ...

The developments with his whiskey company come a week after the verdict that Conor McGregor was found liable in his sexual ...

Musgrave — a retail conglomerate that includes UK and Irish brands SuperValu, Centra, Daybreak and Mace, among many others — ...

Proximo Spirits, the owners of Proper No. 12 Twelve Irish Whiskey have confirmed this evening how they have cut ties with UFC ...

Conor McGregor’s whiskey brand, Proper 12, is losing shelf space at major retailers, including one of the biggest supermarket ...

Proper No. 12 Irish Whiskey has dropped Conor McGregor from branding following a sexual assault ruling earlier this week.

Conor McGregor will no longer be the face of Proper No. 12 Whiskey, according to a report from Irish Independent.

Conor McGregor, the brash and polarizing MMA star who once conquered both the UFC octagon and the spirits market, is facing a sharp fall from grace. On Tuesday, Proper No. 12, the ...