In 2024, Creative Assembly faced significant challenges as SEGA made drastic cuts to their European operations. This video ...

Sega has stirred excitement among gaming enthusiasts by hinting at a new project announcement during The Game Awards. As anticipation builds, this article explores Sega's current ...

Company executives explained that Sega will "proceed carefully" when adopting AI for tasks such as streamlining development ...

The new Sega x Higround Collection includes the Dreamcast-inspired Summit 65+ gaming keyboard, in what is a very cool homage ...

CEO Jensen Huang recalls how the generosity of Sega's CEO in the '90s kept Nvidia alive and helped allow them become what ...

Toshihiro Nagoshi showed the world a new game. Gang of Dragon looks like another installment of the Yakuza / Like a Dragon ...

SEGA has a more measured take on its use of artificial intelligence and admits that generative AI tech has faced backlash by ...

Higround and SEGA are back for round two, expanding their partnership with a second collaboration that celebrates Sonic the ...

The Sega Saturn was the fourth major home console released by Sega, and the second-to-last home console the company would ...

My Arcade and SEGA have come together to make two mini arcade machines, both of which feature Sonic The Hedgehog classic ...

Sega is pointing to consumer expectations for “definitive editions” as one potential cause behind lower-than-expected sales for some of its recent games.

Update [Thu 11th Dec 2025, 8:20pm]: SEGA told fans they wouldn't want to miss The Game Awards, and it turns out the publisher's big announcement was Total War: Warhammer 40,000. Unveiled by actor ...