Fifty-three years after its founding, Starbucks is unhappy with what it’s become – and trying to figure out how to meet customers’ changing needs without losing its coffeehouse roots.

Niccol starts at Starbucks this week. Let's see what could happen and how quickly he can turn Starbucks around. Niccol has earned a well-deserved reputation as one of the best restaurant CEOs, maybe even the best,

When Mr Niccol takes over as chief executive of Starbucks on September 9th life will become a lot less simple. His new office in Seattle will be 1,000 miles from his home. He will commute by private jet. He won’t make the trip every day. But when he does, it will be a six-hour round trip.

To Howard Schultz, the chaos he observed at a Starbucks in Chicago one recent morning summed up the troubles of the company he long led as chairman and CEO.

Starbucks faces declining sales and struggles to adapt to mobile ordering, prompting them to hire former Taco Bell and Chipotle CEO Brian Niccol to lead a turnaround effort.