The 1950s were a huge contrast with the grim war years of the 1940s. As peace broke out, Western society saw a consumer boom that led to unprecedented levels of economic prosperity. The growth of ...

A successful advertising campaign is one that catches customers’ attention and includes a memorable slogan or image. But ...

In the mid-1950s, Chevrolet began to market its cars using a word that it, as far as we know, came up with all by itself: motoramic. According to Chevrolet, motoramic meant “more than a new car, a new ...

Marketing has evolved quite a bit over the past few decades. Hardly anyone opens magazines or newspapers anymore; today, it’s all about the internet. But just because times have changed doesn’t mean ...