“Hello and welcome to BuzzFeed’s ASMR News Now, where we take you on a euphoric journey though the news,” a soothing, almost unsettlingly soft female voice whispers. “Now let’s move on to our top ...

From melting objects and popping bubble wrap to slow-motion macro experiments and satisfying close-up textures, this ...

As part of London Fashion Week FW23, footwear designer Steven Ma tapped Brenda Hashtag and Anni Bread to create a short film titled Pump Fiction. It was the start of an obsession for the emerging ...

A funny first attempt at ASMR turns into an awkward, whisper-filled experiment.

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Have you ever heard or saw something that left your body ...

When Spirit Payton started making videos in 2015, she had no idea she was destined to become the online "Queen of ASMR." Now, millions of people have watched her eat pickles. ASMR, or Autonomous ...

What do the sounds of whispering, crinkling paper, and tapping fingernails have in common? What about the sight of soft paint brushes on skin, soap being gently cut to pieces, and hand movements like ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

With the friction of two sponges rubbing together, actress Eva Longoria plunges head-first into ASMR. For some, that sound — or that of nails scratching against a plush towel, or of a hair brush’s ...

A makeup brush swirling around a microphone, scissors gently snipping through thread, a person softly whispering — a search for "ASMR videos" turns up these and many more alluring sounds, and the ...