Google Ads copywriting with AI: Getting the prompt right

Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger ...
Campaign Brief

AdSchool Copywriting returns with revamped course led by Josh Edge and Charles Baylis

Advertising Council Australia has announced the return of its AdSchool Copywriting course, refreshed and reimagined by Josh ...
Ad Age

The main ingredient behind captivating ad copywriting

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 54 min ago By Parker Herren - 2 hours 29 min ago By Erika Wheless - 2 hours 39 min ago By E.J. Schultz - 3 hours 9 min ago By ...
Sun Journal

Face Time: Clark Chamberlin — ad copywriter working on everything from Progressive to Pepsi

The 29-year-old Edward Little High School grad is starting a new job next month with the San Francisco ad agency behind Old Spice's fun "The Man Your Man Could Smell Like" ads. Auburn native Clark ...
Bitcoin Magazine

Orange-Pilling Secrets From An Ad Copywriter

This is an opinion editorial by SV, the editor-in-chief of BitcoinMaxiNews.com and a former professional advertising copywriter. After getting seriously into Bitcoin a while back, I decided to ...
Search Engine Land

Two Advanced Tactics For PPC Copywriting

This week, in the final post on copywriting, I’ll discuss two advanced tactics that SEM pros use when writing search ads. The first one I’d like to share is something I swear by. Basically, I find ...
Forbes

Copywriting Secrets That Can Help Maximize Conversions

In this article, mainly inspired by Robert W. Bly's The Copywriter's Handbook, my goal is to help you improve your copywriting skills to discover more about your audience and maximize your conversions ...