Instagram has officially launched a new “Ads with Promo Codes” option for all brands using Meta’s photo-sharing platform across the globe. The new ad product aims to provide marketers with a more ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

With the world advancing towards technology-based options for advertising, QR codes have not only resurfaced in the advertising arena but have become a fad for brands and marketers. Niraj Ruparel ...

A top Google engineer told a federal court the tech giant is prepared to lift the veil on how its advertising system picks ...

Tapad is having a growth spurt. From a modest corner office, the digital advertising startup has encroached on the entire 20th floor of a building in Manhattan's Chelsea neighborhood--with the ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.