Local news platforms are increasingly focusing on innovative advertising technologies to boost their revenue streams. This guide explores how these platforms can effectively utilize advanced ad tools ...

TV advertising has done a 180 over the past few years, from age-and-gender-based targeting to advanced audience-based buying. Audience targeting is perhaps the most significant change in TV ad buying ...

NEW YORK—During its upfronts presentation, Warner Bros. Discovery announced a suite of new advanced ad products available on Max, that include shoppable ads, advanced contextual targeting and ...

In its upfront ad presentation Wednesday, Warner Bros. Discovery announced a number of advanced advertising products for its streamer, Max. Chief U.S. advertising-sales officer Jon Steinlauf said ...

NEW YORK—A new survey of U.S. TV marketers finds that better measurement and data are among their top priorities when making advanced TV ad buys and looking for partners for their campaigns. For the ...

A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ ...

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These ...

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The ground-breaking technology works across ...

The company lists the opening of its Engineering and Technology Center, the project to expand its Georgia recycling facility ...

Advanced Drainage Systems Inc. is in advanced talks to buy the water management unit of Germany’s Norma Group SE in a deal valued at about €850 million ($1 billion), according to people familiar with ...

Publica by IAS, the Connected TV ad server for publishers and smart TV manufacturers, has announced the next phase of its ...