Stock prices for advertising companies have taken a beating in 2025, with artificial intelligence threatening to change how brands create and manage their marketing campaigns. Yet some market watchers ...

Why Adidas, Billie, FCB, Alto, and State Farm are among the most innovative ad and marketing companies of 2026.

New study explores how marketing technology stacks, automation, and AI integration are reshaping how companies acquire, engage, and retain ...

On Monday, Andrew Ferguson, chair of the Federal Trade Commission (FTC), announced that his agency had reached a settlement with Omnicom Group and Interpublic Group of Companies (IPG), two of the ...

America’s advertising market has transformed so dramatically over the last decade that almost two-thirds of it is now in the hands of just five tech companies. This week, MoffettNathanson released a ...

Check out the list of largest Advertising Agencies in the Triangle, ranked by the number of local ad professionals. A new version of this list is available. View the ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Sales and marketing are two sides of the same coin, at least they should be. When they work together, the results can be magical. When they are at odds, pursuing divergent strategies and tactics, ...

The era of treating advertising as just another commodity trade is over, with attention now turned toward optimizing advertising effectiveness. However, achieving such effectiveness requires ...