Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

Advertisers need to pay for agency services differently says Charley Stoney, President of VoxComm. Agencies do great work.

As marketing gets more challenging and talent churn accelerates, agency selection takes on more urgency. The conventional approach -- picking agencies for the moment in reaction to leadership or ...

Artificial intelligence’s ability to speed up mundane tasks, bring ideas to life faster and drive down costs is a dream for advertisers under pressure to save money while producing exponential pieces ...

Basis ( the leading intelligent operating system for autonomous advertising, today announced survey results showing that 87% of agency professionals believe the traditional agency model is either ...

Opinions expressed by Entrepreneur contributors are their own. Profitable ecommerce growth is harder than ever before. And forget about finding the right agency to help you achieve that profitable ...

Many of us in the fields of marketing and communications disciplines grew up in agencies with beautiful, creative offices, collaborative spaces, nice views, fancy conference rooms, professional ...

In recent years there’s been a lot of talk in advertising about the “death of the agency model.” I think we can all agree that it’s not that agencies are going away, but that they’re evolving. In ...