A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...
The long-running slogan “I can’t believe I ate the whole thing” and the jingle “Pop pop, fizz fizz, oh what a relief it is,” secured the Alka Selzer brand into the consciousness of millions of ...
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