Back in February, Amazon announced an interesting new test that would show you products from other retailers’ sites. Now, the company is taking things even further: Amazon’s new “Buy for me” feature ...

This ‘TikTok Made Me Buy It’ list is full of the weirdest finds we’ve seen on Amazon. This article may contain affiliate links. As an Amazon affiliate, we may earn a small commission for any purchases ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...

Amazon launched Buy for Me, an agentic AI feature that lets customers purchase items from third-party sites from within the Amazon Shopping app, the company announced Thursday. The feature is live on ...

Amazon has sparked blowback from some small retailers over a feature that displays items not sold on its site in Amazon search results, with some business owners objecting to Amazon not seeking ...