Amazon introduces Rufus, an AI assistant to aid shoppers, raising concerns about potential bias in product recommendation. Rufus operates using a secret algorithm trained on Amazon's data, initially ...

Amazon has released a new AI assistant within its shopping app to help out customers — and it’s called Rufus. In a Thursday statement, the tech company described Rufus as an expertly trained shopping ...

Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses. Codenamed Project Amelia, the new tool will answer a range of questions, ...

Amazon.com Inc. today introduced a new chatbot, dubbed Rufus, that will help online shoppers browse products and decide which ones to buy. The chatbot is the latest in a series of artificial ...

Amazon, in an effort to infuse generative artificial intelligence across a wider swath of its e-commerce universe, recently began testing a shopping assistant and a health-focused chatbot with a ...

According to a Bloomberg News report, the Seller Assistant by Amazon is designed to forecast demand and assist in inventory management.

Alexa+ is rolling out first in the US as an early access program, free for Prime members during testing and later priced at $20 per month. Notably, it only runs on newer Echo and Fire TV hardware, ...