There are lots of free tools on the internet, and a lot of them are free for a good reason – they aren’t very good! However, Google Analytics (GA) is a good free tool that can give you an overview of ...

As a business executive, you ask your data scientists and analysts to answer a lot of different questions. Which brands of a product get the most complaints about a specific type of defect? Which ...

Micro marketing, one-to-one marketing, niche marketing. Whatever buzzwords are used to define it, the trend driving businesses today and tomorrow is the need to profitably serve smaller and smaller ...

Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. It’s easy enough to learn about the ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get ...