The current marketing setup in India is witnessing a seismic shift that many brands are still catching up to. While we've been focused on traditional entertainment channels and Bollywood ...

New Delhi: In Nagpur, oranges have the GI tag, but anime is slowly taking over as the sleepy town’s identifier. The city’s first anime convention, Orange City Otaku Con, was a feat pulled off by a ...

Aamer Bijli, lead strategist for marketing and innovation at PVR INOX, opens up about bringing anime to the big screens in India More stakeholders are willing to invest in anime amid tough box office ...

Fe.com interview with Crunchyroll's Head of Theatrical & Distribution Mitchel Berger. 44% of general entertainment consumers in the ages ranging from 13-54 identified as anime fans are “outpacing ...

'Demon Slayer: Infinity Castle' is ready to rule the Indian box office this weekend with a stupendous collection. After performing exceedingly well in advance booking, the Japanese anime is set to ...