Jai Jaisimha is the founder and CEO of Appnique. The mobile apps marketplace continues to grow explosively, creating a number of challenges to app creators. Nielsen has reported that 53 percent of app ...

In a pay-to-play world, sometimes it’s what happens organically that’s most important. And mobile marketers can influence that “organic” experience a heck of a lot with tools and best practices for ...

Thin line flat design of lab scientist holding mobile app store solution, smartphone application analysis and study, technical service. Modern vector illustration concept, isolated on white background ...

ASO, or app store optimization, is the process of creating and adjusting an App Store or Google Play listing for long-term, organic success. The concept of ASO has caught fire recently due in no small ...

For the first time, enterprises will have a complete set of solutions for end-to-end mobile app experience optimization to attract, grow, retain and monetize app customers PORTLAND, Ore.--(BUSINESS ...

How do most people find apps in the Google Play Store and Apple App Store? They search for specific keywords and terms. In fact, MobileDevHQ reported that around half of all Android and iOS users used ...

For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth. Discover the most important on- and off-page ...

What’s the hardest thing about building a successful mobile app? If you answered “building a mobile app,” you’re wrong. It’s getting your app found. With over 600,000+ iOS applications, and now some ...

If you're an app developer trying to get your app out to the masses, you know how difficult this can be. Ranking in the app store and Google Search can feel like unrealistic and unattainable goals, ...

If you were ever curious, Google Play has 1.3 million apps. As for Apple, iTunes comes in second with 1.2 million apps. That’s a lot of apps out there. Which is great for all smartphone and tablet ...