In an always-on, multichannel world where most people spend a significant amount of time online every day, marketing has become a nuanced and high-stakes psychological game. By understanding how ...

Did you know that some experts believe 95% of customers’ purchasing decisions are made subconsciously? That means your customers aren’t using as much logic as you might think they are when deciding to ...

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

With Hispanic Heritage Month coming to an end in the US, brands shouldn’t need a reminder as to why these customers are important. But here’s a quick summary: With 41 million native Spanish speakers ...

AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic ...