Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple’s plans to improve App Store discoverability using AI tagging techniques have been implemented in the developer beta build of iOS 26. However, the tags do not appear on the public App Store yet, ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

For those of us living in the Apple ecosystem, the App Store is second nature. It's a core part of the Apple experience and the go-to spot for any applications you might want for your device. So I was ...

Forbes contributors publish independent expert analyses and insights. Journalist, analyst, author, podcaster. Apple will allow iPhone and iPad owners to delete one of its most prized and valuable ...

To comply with the Mobile Software Competition Act (MSCA), Apple has announced a set of major changes to the App Store and ...

Analysts are predicting big things for Apple’s App Store business ahead of the company’s Q4 2018 earnings report coming on November 1. Search ads from the App Store could generate over $500 million in ...