Customers in the US can book a Vision Pro demo at one of the Apple Retail Stores to experience the headset for around 30 minutes. During the demo, customers watch some pre-loaded content, including ...

Apple’s hardware ecosystem faces little threat from new AI-enabled smart glasses in the near term, according to Oppenheimer analysts, who argued that key design challenges remain unsolved.

Apple focused on its cutting-edge hardware for the iPhone 17 launch but also unveiled a couple of groundbreaking AI features. Both could make a big difference in daily use.

Apple is set to streamline its retail displays, making way for new Mac models by downgrading the Apple Vision Pro demo experience. Starting November 8, Apple will pilot a revised store layout in ...