If you watched Apple’s WWDC 2023 keynote the other day, you probably noticed Apple mentioned “ProRes” a few times. For example, the new M2 Ultra chip features “ProRes encode and decode,” while the new ...

Apple’s new MacBook Pro has garnished what seems to be endless praise for its high performance, power efficiency, and impressive battery life, thanks to the M1 System on a Chip. Apple benefits from ...

Apple’s iPhone 13 Pro can already shoot superb-looking video with rich colors and tons of detail, thanks to its 4K resolution. But the arrival of ProRes video can help take that even further. ProRes ...

Macnica Americas — a technology innovator of IP design, networking solutions and AI/IoT technologies — is teaming with Softron Media Services at IBC2025 to demonstrate Apple ProRes compressed video ...

Apple ProRes was first introduced in 2007. The Television Academy said it “has become a ubiquitous video codec in the film and television industry,” due to “excellent preservation of source video ...

Whether you’re a filmmaker, a cinematographer or you just love shooting video, the iPhone 13 Pro with ProRes gives you more creative options. Apple first announced ProRes at its September event, when ...

Going into extreme detail, Apple has said its new HD video standard was designed not just to beat opposing formats but to clear bottlenecks — some of which are stifling for video editors. Although it ...