The automotive world is full of weird and wonderful creations. One of the most notoriously bizarre cars produced in recent years is the Ariel Atom, a car with an insect-like exoskeleton and a fun ...

View post: Survey Finds That 81% of Car Buyers Say Badge Doesn’t Matter When it comes to power and lightweight, enough is never enough. And so, Ariel (finally) gives us the Atom 500 V8, an 1,102-pound ...

The Ariel Atom has long been one of the nuttiest, most track-focused cars on the planet, and 18 months ago, the small British manufacturer launched the 4R. This little beast uses the same engine as a ...

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...

In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, hopelessly impractical yet hyper-focused Atom sports car is a refreshing change.