Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

First, let’s be clear about what augmented reality (AR) actually is, since the term has been bandied about for years, along with its kissing cousin, virtual reality (VR). AR is technology that ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

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Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up. The maker of Snapchat said ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.