Australians’ love of travel drove a 12% surge in ad spend in 2025, with airlines, cruises and tourism bodies ramping up investment, Nielsen data shows.

Consider this a handy guide to which media agencies are booking extra legroom and which are hand luggage-only.

Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the souvenir ...

'There's nothing like Australia' debuts on UK screens on Monday 17 September and will be supported by online, mobile and print advertising. The campaign, which carries a spent of over £1m, has been ...

Kylie Minogue delivered her own speech (well, song) ahead of the Queen’s Christmas Day Message yesterday encouraging Brits to take a break after a “tough and confusing” year and visit Australia. The ...

Tourism Australia has released its latest ad campaign, encouraging tourists from around the world to flock down under. Utilising famous names from Australia and beyond, the main slogan of the ...