Axalta's 2025 report shows neutral colors dominate global car color choice, while regional trends reveal North America's bold ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

Seeing as the most common color choices today are white, black, silver, and gray, the rarest car color is only getting rarer. We'll get into the specifics later, but it's important to note why some ...

The choice of a car color is pretty much black and white. Literally, for the most shoppers. A new study by online car marketplace iSeeCars looked at over six million used car sales this year to ...

If you really want a car in that rare special color, you’re probably going to have to make some trade-offs. UPDATE: The last day of July our dealership saw only four customers. This is very unusual in ...

Automakers use imaginative names to evoke feelings, sometimes resulting in confusing or cheesy associations. Unusual names are ultimately memorable, making them effective marketing tools despite their ...

You know what's so great about paint? There's no rules. They have laws restricting nearly everything else you do to your car: how low you lower it, how high you raise it, how fast you drive it, how ...