That’s why B2B needs to create effective CRM strategies to improve sales and customer services. An effective CRM strategy directs the what, who, how, where, and why of organizations’ relations with ...

While we’re on the subject of the customer relationship, it’s important, even vital, that we do a better job of teasing apart customer types. It seems to me that the vast conversation about social CRM ...

B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from ...

TM’s IT Editor, Malcolm Wheatley seeks the advice of CRM experts to examine its relevance in a B2B context, as well as, where manufacturers have found the concept to be most helpful. Middlesex-based ...

It’s an exciting time for B2B businesses. The global B2B market today is four times the size of the B2C market overall. What’s more, a 2015 Forrester report estimated that B2B e-commerce sales will ...

If your B2B startup has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations. You’ve made great strides in managing relationships with prospects and customers ...

Today’s B2B buyers aren’t satisfied with the status quo. They’re looking for rich, cross-channel buying experiences that make it easy to locate product information and complete purchases, similar to ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in ...

At Truth, we are proud to have the opportunity to work on B2C (business to consumer) and B2B (business to business) CRM and loyalty strategies. We are often asked how to explain the differences, and ...