In 2020, B2B digital marketing spend surpassed $8 billion and accounted for 11.3% of company budgets, on average. Although those numbers are expected to grow in 2021, only 1 out of 5 B2B brands are ...

Collecting data is only the first step; the bigger challenge is turning that information into clear, timely decisions that ...

B2B marketing is stuck in a cycle of rational messaging and it’s making brands forgettable. David Moreno, EVP Strategy & Effectiveness at Bader Rutter, and Stephanie Smith-Schellhorn, Senior Director ...

Ecer accelerates cross-border B2B trade by launching an AI & VR-driven mobile ecosystem, eliminating time zones and ...

Global air travel has been fast rebounding, and there has never been a better time for the travel industry to rebuild the synergy of the ecosystem. For airlines, because of razor-thin margins, ...

Filling a funnel with low-quality leads is not the most effective way to grow our business. Instead, treat your prospects (and current clients) like your most valuable asset. It's time to create your ...