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BMW has a new logo—and soon every model will wear it

BMW's new logo debuted on the iX3, but this year it makes its way to every model.
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New BMW Alpina logo is subtly retro

BMW bought out the 60-year-old firm, Alpina in 2022 but the companies continued to operate separately until now. In 2026, BMW has launched what it is calling an "exclusive standalone brand", BMW ...