The new BMW roundel debuted on the iX3 EV SUV, and it'll be introduced on other models starting next month.

While most people think BMW’s logo is a representation of a spinning propeller, an understandable mistake given the automaker’s roots in aircraft engine manufacturing, the truth actually lies ...

Discover the meaning behind the BMW logo, a symbol rich in history and significance. This video explores the origins of the logo, its design elements, and what they represent, particularly in relation ...

BMW unveiled the electric iX3 at the Munich Motor Show, with it, the brand introduced its latest Neue Klasse design language. While everyone was distracted because of a different design for the grille ...