McCann-Erickson has created a new television commercial for Bacardi Breezer, which continues the Tom Cat theme as part of a &£13m marketing spend. The latest spot sees the cat a little the worse for ...

The brand has introduced a new Mango Peach flavour. Bacardi's head of domestic spirits and RTD tells us more. Advertisment Bacardi Breezer is often considered a category of its own within the ready-to ...

Vijay S. Subramaniam will be responsible for leading commercial operations in the region for Bacardi's portfolio of premium spirits. Photo: Mint The privately-held premium spirits company, Bacardi, ...

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Global premium spirits business William Grant & Sons Ltd has appointed Maurice Doyle as its new group marketing director. He replaces Steven Sturgeon, whose departure was revealed by Marketing Week in ...