There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...

Overnight, Tyla became the world’s most beloved pop star. With her Grammy award-winning breakout single “Water” being the first song by a South African soloist to enter the US Billboard Hot 100 in 55 ...

A TikTok video of a European woman teaching Bacardi overseas went viral. South Africans were divided after watching the video ...

But it may never have happened had she not created the song’s now-viral dance, which has taken TikTok by storm. The music video for the song, which amassed 117 million views in just a few months, gave ...

In Elite Daily’s series At The Moment, celebs dish on their current projects, pop culture hot takes, and everything taking over their group chats. Below, singer Tyla talks about her musical influences ...

To celebrate the approaching summer, BACARDÍ has teamed up with Northeast Party House (pictured above) to headline one of its legendary parties; BACARDÍ Dance Floor. The one-night-only gig on Friday, ...

As research reveals that Gen Z are stepping away from dancing, BACARDÍ® and Joy Crookes unite generations on the dancefloor to inspire everyone to express themselves New research* reveals that 73% of ...

The iconic rum brand has partnered with cult streetwear brand Filling Pieces to give people across Europe even more reasons to hit the dance floor just in time for Amsterdam Dance Event (ADE) HAMILTON ...

Born in the heart of Pretoria’s township, Bacardi is steadily achieving global recognition. Known for its unfiltered street energy, log drums and catchy beats, this genre is certainly gaining ...

Bacardi is jumping on Instagram’s newly launched long-videos area, IGTV. The spirits brand is encouraging fans to “direct” a music video made for IGTV in real-time, by voting within Instagram Stories ...

As research reveals that Gen Z are stepping away from dancing, BACARDÍ® and Joy Crookes u nite generations on the dancefloor to inspire everyone to express themselves New research* reveals that 73% of ...