There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...

A TikTok video of a European woman teaching Bacardi overseas went viral. South Africans were divided after watching the video ...

While New York City has been the hotbed for electronic dance music, South Africa is staking its claim in the genre by ushering in a new age of African sensibilities. Courtesy of BACARDÍ, this year’s ...

Born in the heart of Pretoria’s township, Bacardi is steadily achieving global recognition. Known for its unfiltered street energy, log drums and catchy beats, this genre is certainly gaining ...