There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...

The BACARDÍ Rum sponsorship centers breakthrough artists shaping the future of music by presenting the MTV Push Performance of the Year category, in addition to staging a special edition MTV Live ...

Groove Armada and Bacardi have struck a partnership which will see the British electronic act issue their forthcoming releases through the drinks brand and partner on its international music events… ...

HAMILTON, Bermuda, Aug. 26, 2024 /PRNewswire/ -- BACARDÍ Rum continues its partnership with MTV and Paramount Brand Studio as the Spirits Partner of the 2024 "VMAs" for the second year. BACARDÍ will ...

Bacardi, the beverage manufacturer, is launching a record label of sorts that commissions songs from artists and will make them available as free MP3 downloads. The Bacardi Bat Project gets its name ...

Bacardi Rum is partnering with streetwear brand Nahmias and Grammy Award-winning producer Boi-1da to create a clothing line featuring embedded QR codes that link to an album by up-and-coming musicians ...

Bacardi is jumping on Instagram’s newly launched long-videos area, IGTV. The spirits brand is encouraging fans to “direct” a music video made for IGTV in real-time, by voting within Instagram Stories ...

Before you give the coasts too much credit as the epicenters of entertainment, Life Is Beautiful is back to remind us just how much Las Vegas has to offer. And while Rolling Stone is never far from ...

As NFTs mature as a marketing strategy, Bacardi is taking its approach to the next level by pairing purpose with blockchain technology and empowering people to invest in women in music production.

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