Mattel has sparked criticism for “stealth marketing” to children after a new programme gave away free Barbie dolls in schools, a move that health experts are claiming reinforces damaging gender ...

Every Barbie hit the dance floor at the Los Osos High School pep rally in Southern California on Aug. 11. Following the international success of Greta Gerwig's "Barbie" movie, the high school dance ...

I walked out of the film “Barbie” thinking about, among other things, my high school— just like Barbie’s Dreamland, it was led by women. My principal was a woman, along with the entirety of the ...

Toy company Mattel has been criticized for "stealth marketing" after giving away free Barbie and Ken dolls to schools as part of a program to teach empathy to children, finds an investigation ...

The new Barbie movie's seemingly unlimited marketing budget has seen multiple brand collaborations, pink burgers, and the construction of a real-life Barbie dream house. But some experts in the health ...

Add Yahoo as a preferred source to see more of our stories on Google. The toy manufacturer launched the “Barbie School of Friendship” programme this year, in which free Barbie dolls were given to an ...