Past research has suggested that people's cultural differences may result in differences in basic visual perception. New research found no evidence that these differences play a significant role in ...

This laboratory facilitates research on perception and related human behaviors. This includes using eye-tracking and psychophysical methods to examine basic perception (like how visual illusions work ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. I explored some basic communication principles in my column ...

There has never been a more critical time to consider the importance of perception in business. In his classic 2005 book, The World Is Flat, Thomas Friedman showcased how we must improve our global ...