In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...

Health Behavior Science is the study of how individual (e.g., race, age, disability, knowledge), social (e.g., peer-groups), and environmental (e.g., access to parks, worksite wellness programs) ...

The scientific study of both internal mental processes and observable behavior is known as psychology. It explains activities ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

For years, government policymakers encouraged workers to increase their investments in tax-free retirement savings. But they were baffled by how many workers were leaving “free money” on the table by ...

Suppose someone approaches you on the street with the following proposition: You can receive either cash on the spot or a much larger contribution to your retirement account that likely will yield far ...

If you’ve ever seen a TED talk, listened to Freakonomics or read a book with “ nudge” in the title, you’ve probably encountered behavioral science. Most people are naturally drawn to this science of ...

Scientists learn about the brain's inner workings by studying what animals or people do, how they move, react, and make ...

As humans, we’re creatures of habit. Whether it’s a daily workout or a daily doughnut, it’s natural for our brains to create routines we follow habitually, be they good or bad. The field of behavioral ...

The Doctor of Philosophy (PhD) in Health Behavior Science and Promotion provides the training and experience necessary for graduates to become independent researchers and practitioners in health ...

In times of crisis, we tend to experience stress-related cognitive impairment which affects our ability to make informed decisions. Behavioral science can help us close the gap between awareness and ...