Ford is reevaluating its strategy in the electric truck market, specifically regarding its investment in big-battery electric ...
As Ford grapples with sluggish EV sales, the company is banking on a new $30,000 electric pickup truck to reinvigorate its ...
Ford is considering discontinuing the electric F-150 Lightning, according to a report from The Wall Street Journal. The ...
Ford Motor Co. unveiled plans for a new line of budget electric vehicles in a $5 billion bid to achieve the mass appeal that has so far eluded its money-losing EV business. The automaker’s new ...
Sales of expensive battery-powered cars like the Ford F-150 Lightning have stalled, forcing automakers to slow production and offer more affordable vehicles.
On November 6, 2025, the Wall Street Journal reported that Ford Motor executives are actively discussing the possibility of ...
EREV system would pair battery pack with gasoline range-extender in series-hybrid layout Ford says it might deliver EV experience to full-size trucks and SUVs without price premium Separate report ...
The Slate Truck debuted last week to great fanfare, heralding a return to simplicity, smallness, and affordability in the pickup truck world. The first model from the Bezos-backed EV startup Slate is ...
Bloomberg reports that the Big Three Detroit automakers are in disagreement about how the Trump administration should handle tariffs on big trucks. The conflict largely comes down to what’s ...
Ford’s latest SEMA build reimagines the small pickup with a Mustang-sourced turbo, suspension tweaks, and a factory warranty.
In the automotive community, certain series develop nicknames that help differentiate among generations, particularly in a model that has been produced for decades. The Ford F-Series trucks are a ...