Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

The human eye does not actually see purple, as purple is not a color on the visual spectrum. Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn't ...

Do colors trigger unique brain responses? And do different people have the same brain responses to colors? In a new JNeurosci paper, Michael Bannert and Andreas Bartels, from the University of ...

Purple: It's the color of Barney the dinosaur, certain iris blooms, and eggplant. However, scientists now say that the color we know as purple may not actually exist. That is going to come as ...