KENNESAW, Ga. and GREENWICH, Conn., Sept. 16, 2013 /PRNewswire/ — Brand Energy & Infrastructure Services (“Brand”), a leading provider of specialty industrial services to North America’s energy ...
To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley, Lego, and Patagonia to create a frenzied ...
KENNESAW, Ga. and WAUKESHA, Wis., March 20, 2017 /PRNewswire/ — Brand Energy & Infrastructure Services (“Brand”), a portfolio company of Clayton, Dubilier ...
Brand or demand? Marketers are often asked which of these areas of focus is their priority and overwhelmingly B2B marketers will answer demand. But a recent report from Forrester Research indicates ...
The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes One of the first questions I ask every new client is, “What’s the ...
Brand Energy's Jessica McCarthy on professional networking, getting personal, and why skipping vacays early on can prove to be a good thing. I've had the opportunity to connect with and learn from ...
Brand Energy & Infrastructure Services (“BEIS”) and Safway Group (“Safway”) have completed their previously announced merger effective today. Brand Industrial Services, Inc. (“Brand”) will be the new ...